A New York Business Author
I understand how human beings like hearing personal stories, today be attentive and listen to my story. Most people thinks successful people or those individuals who are financially stable have heavens of a smart life, my name is Marie Shuckinsdale I was born and grew up in New York City and I am an author… For sure my career is one of the busiest ever, and no time to rest or enjoy life. You are always committed.
Sincerely speaking if someone told you doing a career like mine is simple to be prepared to be hardworking because one gets a little time to relax and enjoy life. Have also been working with various publishing firms but now have opened my firm where I help other publishers to work on their books.
So, at my firm, we run the gamut when it comes to representing business authors, from self-published, first-time writers to writers who have landed multi-book deals with major publishers and, I am sad to report, the one common link among all the business authors we work with is that, unless their names happen to be Anne Rice, Stephen King, or Tom Clancy, very few seem to receive much support.
It would be easy to blame the publishing company’s media relations departments, but that’s not the problem. Most publishing companies have slashed their in-house staffs, and their publicists are overloaded. Every month, up to thirty books is dumped on one or two in-house publicists.
It’s an impossible task in this business
What has happened is that many in-house departments have been reduced to little more than direct marketing departments. They send out books, press kits and press releases and hope for the best. They have no time or the manpower to make follow up calls. And unless you have the name recognition or have written a shocking expose that the entire world is waiting to read, chances are you and your book will get lost in the shuffle.
Whether you are self-publishing or are publishing your book through a major house, this is one instance where I strongly recommend you hire a firm that understands book media relations to implement your campaign. Although some books are evergreen, some are time sensitive. This is one time you don’t have the luxury of learning as you go.
Although you hope that your book will become a classic and continue to sell throughout the years, your book has a shelf life. You have to dispatch a successful battle even before it’s distributed. If you need to have it surveyed, you have to send a duplicate of your book, or the galleys, to analysts, frequently the length of three months before the distribution date. When it’s distributed, you quickly need to hit the neighborhood media, the television shows, and the national press.
Focusing and Maintenance…
One area you want to focus on is national and regional radio. There are hundreds of regional and local radio talk shows and current event-oriented business programs that feature books and business authors. These interviews are almost always conducted over the phone. You can be at home in your bathrobe, discussing your book, while thousands of people listen.
Something very important with business authors is etiquette despite being busy you try to compose yourself, for example, me as a provider of a business author publicity services, I receive dozens of emails every day. I try to reply to every legitimate request, after all, I’m working business and need to keep the customers’ happy and the employees employed with great maintenance. But I do feel frustration when I do not know what an author is trying to communicate to me.
Ninety-nine percent of the time, I will still make an effort because I know a lot of my potential clients are first-time business authors for whom publishing and promoting a book is a big education curve. But when business authors cannot comment properly through an email, it makes me gape whether they will be “high maintenance” and more trouble than they are deserving. Worse, it makes me wonder whether the business author is also a bad writer and his or her book of substandard quality.
If you are publishing with a major house, view your publisher primarily as a printer and distributor and assume that all of the responsibility for securing for your book rests firmly on your weary shoulders. If your publisher propels a campaign for you, that is great, but don’t count on it. You don’t have the luxury of being wrong. If you assume the media relations will be done for you and it’s not, by the time you discover your error, it will be too late.